Honest comparison
Roox vs Tidio: which to pick in 2026
No marketing fluff. A comparison of the things that matter when evaluating Tidio against Roox: real pricing (not "talk to sales"), what each does well, when to stick with Tidio, and when Roox is the better play.
Quick verdict
Tidio: Tidio is a customer-service suite for SMBs and e-commerce — combining human live chat, helpdesk, and the Lyro AI agent to resolve common support questions. Built for support ticket deflection, not sales lead capture.
Roox: AI sales agent that lives on your website via a single script tag. Installs in 10 seconds. Free forever up to 100 conversations/mo. Built for founders and small B2B SaaS teams who want to convert more of the traffic they already pay for, without hiring an SDR.
How do Roox and Tidio differ?
The main difference is the use case and buying model: Roox is a sales agent that installs in ~10 seconds via a script tag, free up to 100 conversations/mo with fixed pricing. Tidio targets its own use case (see table) with a different pricing and setup model.
| Criterion | Roox | Tidio |
|---|---|---|
| Starting price | Free (100 conv/mo) · Starter $99/mo | Free (50 billable conversations/mo), Starter $24.17 USD/mo, Growth from $49.17 USD/mo, Plus from $749 USD/mo, Premium custom. The Lyro AI agent is a separate add-on from $32.50 USD/mo for 50 Lyro conversations. |
| Free tier | Yes — 100 conv/mo forever, no card | Yes — Free plan with 50 billable conversations/mo. Lyro AI is billed separately (50 one-off conversations included in Starter to evaluate). |
| Install time | ~10 seconds (paste script tag) | Minutes (set up account + embed widget) |
| Citation-required answers | Yes — by design, zero hallucinations | Optional / not enforced |
| Configurable brand voice | Yes — 4 presets (warm, sharp, friendly, professional) | Via manual system prompt |
| Cross-visit memory | Yes (Growth tier and above) | Not for anonymous visitors |
| Ideal buyer | Founder / small B2B SaaS team without an SDR | SMB / e-commerce with customer support |
When should you pick Tidio?
If you run e-commerce or an SMB whose primary use case is customer support — answering order, shipping, and return questions — and you want a suite with human live chat + AI bot in one affordable tool. Tidio covers that case very well.
What Tidio does well:
- Full support suite: human live chat, ticketing helpdesk, shared inbox
- Lyro AI resolves up to ~67% of common support questions automatically (Tidio's figure)
- Strong e-commerce integrations (Shopify, WooCommerce) and channels (email, Messenger, Instagram, WhatsApp)
- Mature UI and mobile app so human agents can take over conversations
Honest tradeoffs to consider:
- Lyro AI is billed separately from the base plan — your real cost combines subscription + Lyro conversations, two separate meters
- Two quota models to track: the plan's 'billable conversations' and the add-on's 'Lyro conversations'
- Positioned for support/deflection and e-commerce, not for qualifying and capturing B2B sales leads with context
- Citations to your own docs are not enforced by design in the bot's answers
When should you pick Roox over Tidio?
If your goal is to sell, not to staff support: turning your B2B SaaS site traffic into qualified leads with context, not just deflecting tickets. Roox is a sales agent with fixed single-meter pricing (not plan + separate AI add-on), installs in 10 seconds with a script tag, and cites the exact fragment of your site in every reply (zero hallucinations by design).
Try Roox free on your site →Frequently asked
What's the main difference between Roox and Tidio?
Tidio is a customer-service suite for SMBs and e-commerce — combining human live chat, helpdesk, and the Lyro AI agent to resolve common support questions. Built for support ticket deflection, not sales lead capture. Roox, by contrast, is an AI sales agent that lives on your site as a script tag and installs in 10 seconds — built for founders and small B2B SaaS teams who want more leads from the traffic they already have, without hiring an SDR.
How does Tidio's pricing compare to Roox?
Tidio: Free (50 billable conversations/mo), Starter $24.17 USD/mo, Growth from $49.17 USD/mo, Plus from $749 USD/mo, Premium custom. The Lyro AI agent is a separate add-on from $32.50 USD/mo for 50 Lyro conversations.. Roox: free forever up to 100 conversations/mo, then $99 USD/mo (Starter), $299 (Growth), $499 (Pro), or $2,999+ (Enterprise). No annual contracts — upgrade or downgrade anytime.
Can I try both before paying?
Roox: yes, free up to 100 conversations/mo, no card. Tidio: Yes — Free plan with 50 billable conversations/mo. Lyro AI is billed separately (50 one-off conversations included in Starter to evaluate).
When does it make sense to stay with Tidio instead of switching to Roox?
If you run e-commerce or an SMB whose primary use case is customer support — answering order, shipping, and return questions — and you want a suite with human live chat + AI bot in one affordable tool. Tidio covers that case very well.
When does Roox win over Tidio?
If your goal is to sell, not to staff support: turning your B2B SaaS site traffic into qualified leads with context, not just deflecting tickets. Roox is a sales agent with fixed single-meter pricing (not plan + separate AI add-on), installs in 10 seconds with a script tag, and cites the exact fragment of your site in every reply (zero hallucinations by design).