Honest comparison

Roox vs Crisp: which to pick in 2026

No marketing fluff. A comparison of the things that matter when evaluating Crisp against Roox: real pricing (not "talk to sales"), what each does well, when to stick with Crisp, and when Roox is the better play.

Quick verdict

Crisp: Crisp is a multichannel business-messaging platform: it unifies site chat, email, Messenger, WhatsApp, and Instagram into a shared inbox, with an optional AI chatbot on top. Built for support/sales teams who want to consolidate channels, not as a standalone autonomous AI sales agent.

Roox: AI sales agent that lives on your website via a single script tag. Installs in 10 seconds. Free forever up to 100 conversations/mo. Built for founders and small B2B SaaS teams who want to convert more of the traffic they already pay for, without hiring an SDR.

How do Roox and Crisp differ?

The main difference is the use case and buying model: Roox is a sales agent that installs in ~10 seconds via a script tag, free up to 100 conversations/mo with fixed pricing. Crisp targets its own use case (see table) with a different pricing and setup model.

CriterionRooxCrisp
Starting priceFree (100 conv/mo) · Starter $99/moFree (2 seats, no AI), Mini $45 USD/mo/workspace (4 seats, ~$5 AI credits), Essentials $95 USD/mo/workspace (10 seats, ~$25 AI credits), Plus $295 USD/mo/workspace (20+ seats, ~$75 AI credits).
Free tierYes — 100 conv/mo forever, no cardYes — Free plan with 2 seats and a basic shared inbox, but no AI credits (the AI agent requires paid plans). 14-day full-access trial.
Install time~10 seconds (paste script tag)Minutes (set up account + embed widget)
Citation-required answersYes — by design, zero hallucinationsOptional / not enforced
Configurable brand voiceYes — 4 presets (warm, sharp, friendly, professional)Via manual system prompt
Cross-visit memoryYes (Growth tier and above)Not for anonymous visitors
Ideal buyerFounder / small B2B SaaS team without an SDRMultichannel support team (WhatsApp, IG, email)

When should you pick Crisp?

If your team handles customers across many channels (WhatsApp, Instagram, email, chat) and you need a shared inbox to unify them, with an AI chatbot as a complement. Crisp is strong when the problem is 'consolidate support conversations in one place' at per-workspace pricing.

What Crisp does well:

Honest tradeoffs to consider:

When should you pick Roox over Crisp?

If what you need isn't a multichannel inbox but a sales agent on your site that converts visitors into qualified leads. Roox doesn't bill AI via consumable credits — it's fixed per-conversation pricing, free up to 100/mo, installs in 10 seconds with a single script tag (no channels or seats to configure), and cites the exact fragment of your site in every reply (zero hallucinations by design).

Try Roox free on your site →

Frequently asked

What's the main difference between Roox and Crisp?

Crisp is a multichannel business-messaging platform: it unifies site chat, email, Messenger, WhatsApp, and Instagram into a shared inbox, with an optional AI chatbot on top. Built for support/sales teams who want to consolidate channels, not as a standalone autonomous AI sales agent. Roox, by contrast, is an AI sales agent that lives on your site as a script tag and installs in 10 seconds — built for founders and small B2B SaaS teams who want more leads from the traffic they already have, without hiring an SDR.

How does Crisp's pricing compare to Roox?

Crisp: Free (2 seats, no AI), Mini $45 USD/mo/workspace (4 seats, ~$5 AI credits), Essentials $95 USD/mo/workspace (10 seats, ~$25 AI credits), Plus $295 USD/mo/workspace (20+ seats, ~$75 AI credits).. Roox: free forever up to 100 conversations/mo, then $99 USD/mo (Starter), $299 (Growth), $499 (Pro), or $2,999+ (Enterprise). No annual contracts — upgrade or downgrade anytime.

Can I try both before paying?

Roox: yes, free up to 100 conversations/mo, no card. Crisp: Yes — Free plan with 2 seats and a basic shared inbox, but no AI credits (the AI agent requires paid plans). 14-day full-access trial.

When does it make sense to stay with Crisp instead of switching to Roox?

If your team handles customers across many channels (WhatsApp, Instagram, email, chat) and you need a shared inbox to unify them, with an AI chatbot as a complement. Crisp is strong when the problem is 'consolidate support conversations in one place' at per-workspace pricing.

When does Roox win over Crisp?

If what you need isn't a multichannel inbox but a sales agent on your site that converts visitors into qualified leads. Roox doesn't bill AI via consumable credits — it's fixed per-conversation pricing, free up to 100/mo, installs in 10 seconds with a single script tag (no channels or seats to configure), and cites the exact fragment of your site in every reply (zero hallucinations by design).