Roox — How to Install an AI Sales Agent on Your Website in 10 Seconds

Your website pitches your product 24/7. But when a visitor has a question — about pricing, integrations, fit for their use case — they leave instead of asking. Every unanswered question is a lost pipeline opportunity.

Roox closes that gap. It's an AI sales agent that lives on your site, knows what you do (from your own pages), and talks to every visitor as if a senior account executive were on the chat.

What Is Roox

Roox is not a chatbot. Chatbots respond with preset trees. Roox is an AI sales agent that:

• Reads your website on install and learns what you sell, your pricing, your differentiators
• Holds a real conversation with each visitor — answers nuanced questions, qualifies fit, surfaces objections
• Books demos directly on your calendar, sends quotes via Stripe, captures leads with full context
• Remembers visitors across visits, so the second conversation builds on the first
• Gets smarter every week based on what your real prospects ask

It's the difference between "press 1 for sales" and "let me hand you to the best AE on the team."

Why "AI Sales Agent" Instead of "Chatbot"

The old chatbots stopped at FAQs. They could tell you store hours. They couldn't close.

Roox is built to convert. The default behavior is to qualify the visitor (industry, role, use case, urgency), match them to the right product or tier, surface social proof relevant to their context, and propose a concrete next step — a demo, a Stripe checkout, a scoping call.

If a visitor asks "how does this compare to [competitor]?", Roox answers honestly with what you wrote on your site. If they ask "what does the implementation look like?", Roox walks them through it. If they ask "can I see a customer case study?", Roox surfaces the relevant one.

This is what your best sales rep does. Roox does it for every visitor, simultaneously, 24/7.

How to Install Roox on Your Site (10 Seconds, 3 Steps)

Step 1: Paste your URL

Go to rooxai.com/en/install and paste your website URL. Roox reads your site automatically — homepage, pricing, product pages, blog. No file uploads, no manual configuration.

Step 2: Copy your script tag

After ingestion (~10 seconds), you get a single line of HTML:

<script src="https://www.rooxai.com/v1.js?siteId=yourdomain.com" defer></script>

Step 3: Paste it on your site

Drop the line just before </body> in your site's HTML. WordPress, Shopify, Webflow, Wix, Next.js, custom HTML — anywhere you can add a Google Analytics tag, you can install Roox.

That's it. Roox appears as a launcher in the corner of your site, and starts talking to your visitors immediately.

What Roox Does on Your Site (Real Capabilities)

These are things Roox does today, not roadmap items:

• Answers product questions grounded in your actual website content (with source citations, so the visitor can verify)
• Qualifies leads through natural conversation — industry, team size, use case, urgency, budget signal
• Books demos directly on your Google Calendar (no Calendly redirect)
• Sends Stripe checkout links for self-serve tiers, when the visitor is ready to buy
• Surfaces an ROI calculator when the visitor objects on price — live numbers, not a static page
• Cross-visit memory — when a visitor returns days later, Roox picks up where the last conversation ended
• Behavioral triggers — if a visitor lingers on your pricing page, Roox nudges with a relevant offer
• Lead capture — every conversation is logged with a Haiku-written summary so your team has full context for follow-up

Pricing

Four tiers, transparent pricing:

All tiers include the Shadow DOM widget (won't conflict with your site's CSS), source-cited responses, demo booking, lead capture, and conversation transcripts.

What About Privacy and Data

Standard concerns, honest answers:

• Your data is not used to train other customers' agents. Each siteId has its own brain, isolated.
• Conversations are stored encrypted, accessible only to your team via the dashboard.
• Mexican LFPDPPP compliance: customer data stays in our processor agreement, you retain controller status for your visitors' data.
• GDPR-ready: visitor opt-out, data export, deletion on request.

FAQ

Does Roox book real meetings on my calendar? Yes. Connect your Google Calendar and Roox will check availability and book directly when a qualified visitor wants a demo.

Can it process payments? With Stripe Connect (Growth tier and up), Roox can send a checkout link directly in chat. The visitor pays without leaving the conversation.

What if Roox doesn't know the answer? It says so honestly and captures the question, so your team can answer the next visitor — or you can update your site with the missing info.

My customer journey involves 3-5 visits — does Roox handle that? Yes. Cross-visit memory means returning visitors continue where they left off, not start over. This is one of the biggest differences vs. session-bound chatbots.

Is my data used to train other Roox installations? No. Each customer's brain is isolated. We do not pool conversation data across customers.

What languages does Roox speak? Spanish, English. Detects visitor language and responds accordingly. Per-tier custom-language support available.

Try It Now

The fastest way to evaluate is to install on a low-stakes page and watch what visitors actually ask.

Install Roox free on your site — 100 conversations, no credit card. If it doesn't fit, remove the script tag and you're done.