How fast is Roox live on my site?

10 seconds for the preview · 30 seconds to install. Paste your URL, Roox crawls your site, shows you the preview, then you paste a script tag before . No backend code, no SDK, no onboarding. Works on Webflow, Framer, WordPress, Shopify, Next.js, Astro, or plain HTML.

How does Roox learn about my site?

Paste your URL and Roox crawls your landing, pricing, FAQs, and docs. Extracts what matters, splits it into semantic chunks, embeds them, and stores them in a local database. Every answer it gives later is grounded in that content — with a citation to the exact fragment. Auto-recrawl weekly so it stays fresh.

How is this different from a traditional chatbot?

Old chatbots make you write scripts and decision trees. Roox reads your site. Old chatbots invent answers when they don't know. Roox cites the exact fragment of your own content or says 'I couldn't find that' — never invents. Old chatbots capture emails. Roox runs ROI calculators, sends Stripe links in chat, and books your calendar.

What about my data and visitor privacy?

Your conversations are yours. We don't use them to train models. We don't share them. No session recording, no mouse trails — only intent signals you approve. Phase 4 (cross-customer learning) is opt-in with fully anonymized data, only if you turn it on.

Does it work on any site (Webflow, Framer, WordPress, Next, Shopify)?

Yes. It's a script tag before . If your site renders HTML, Roox works. Tested on Webflow, Framer, WordPress, Shopify, Next.js, Astro, and plain HTML. No SDK, no backend on our side, no rewriting any of your stack.

How does Roox pricing work and how does it charge when a deal closes?

Free forever up to 100 conversations/month — no credit card. Starter $99/mo (2,000 conversations · Slack/HubSpot webhook). Growth $299/mo adds Stripe in chat and Google Calendar — when Roox closes a deal, we take 1% via your Stripe Connect. Pro $499/mo adds cross-conversation memory and automatic A/B testing. Enterprise from $2,999/mo with Gmail/Zoom/Twilio and mobile SDK.

By design, no. Roox only answers with content it extracted from your site, and cites the exact source as [1] to the fragment. If it doesn't have backup, it says 'I couldn't find information on that' — and captures the lead for your human follow-up. The opposite of a chatbot that improvises: if Roox can't cite, it doesn't answer.

Can I cancel or downgrade anytime?

Yes, anytime from your dashboard. No annual contracts, no cancellation penalty. If you cancel, Roox stays active until the end of the paid period. Upgrades and downgrades are instant. No surprise bills — flat monthly rate at every tier, we don't charge per resolution.

Why SOFOM Software Platforms Need AI PLD Compliance in 2026

If your software platform serves SOFOMs in Mexico, you know PLD/AML compliance is your clients' biggest headache. And that headache becomes your problem when they start looking for alternatives.

The Real Problem: Your SOFOM Clients Can't Afford Compliance

An average SOFOM in Mexico has 5 to 20 employees. No legal department. No dedicated compliance officer. But CNBV and UIF demand exactly the same as from a bank:

Complete KYC files for every client
Relevant Operations Reports (ROI) quarterly
Unusual Operations Reports (ROIP) within 24 hours
Politically Exposed Persons (PEPs) identification
Vulnerable operation thresholds (LFPIORPI Art. 17)
Annual training for all staff

A compliance officer costs $30,000 - $50,000 MXN/month. An external consultant: $2,000 - $5,000 MXN per query. For a SOFOM originating $10M/year, that's a huge percentage of operating costs.

What Do SOFOMs Do Today?

The reality is harsh:

Copy generic templates from the Internet and pray they pass the audit
Call the same consultant every time they have a question (paying per query)
Ignore requirements they don't understand until the fine arrives
Ask their platform's support team — meaning you

That last point is key: your SOFOM clients already ask you about PLD compliance. And your support team doesn't have the answers.

The Opportunity for Software Platforms

If your platform already handles credits, accounting, origination, and regulatory reports for SOFOMs, adding intelligent PLD compliance gives you three competitive advantages:

1. Instant Differentiation

When a SOFOM evaluates software platforms, regulatory compliance is a deciding factor. If your competitor offers the same as you but without a PLD assistant, you win. Simple.

2. Client Retention

A SOFOM that depends on your platform for PLD compliance won't switch. The migration cost isn't just technical — it's regulatory. Losing access to their PLD query history, generated KYC files, archived reports... that's priceless.

3. New Revenue Center

PLD compliance as a premium module generates additional recurring revenue:

Basic tier: Limited PLD queries (included in base plan)
Professional tier: Unlimited queries + KYC files ($99-249/mo per SOFOM)
Enterprise tier: Dedicated API + internal docs + dashboard ($499+/mo)

With 100 SOFOMs on your platform paying an average of $150/month additional, that's $15,000 USD/month in new revenue.

What Can an AI PLD Assistant Do?

We're not talking about a generic chatbot. A specialized PLD/AML AI assistant can:

Answer regulatory queries in seconds

"What thresholds apply for dollar operations?" → Answer citing LFPIORPI Article 17
"When must I file the ROIP?" → Exact deadline referencing CNBV Dispositions
"What documents do I need for a legal entity KYC file?" → Complete list per DCG

Cite specific sources

Every answer includes the exact reference: article, section, paragraph, document. No "I think..." or "probably...". Only official regulation.

Cover all current regulations

LFPIORPI (Federal Law for Prevention and Identification of Operations with Illicit Proceeds)
CNBV General Character Dispositions
UIF Circulars
LFPIORPI Regulations
KYC and due diligence guides
Updated vulnerable operation thresholds

Work 24/7

Audits don't warn you. Reports have deadlines. Questions arise at 11pm on Friday. An AI assistant has no office hours.

How It Integrates Into Your Platform

Technical integration is simple. Three options:

Embeddable Widget (1 hour)

A script tag in your frontend. The widget appears as a chat in the corner. Customizable with your brand. Zero backend changes.

<script src="https://www.rooxai.com/api/pld-widget?sofom=YOUR_ID"></script>

REST API (1-2 days)

Integrate directly into your app. Each SOFOM has their API key. Tier-based rate limiting. Complete documentation.

curl https://www.rooxai.com/api/pld-chat \
  -H "Authorization: Bearer sk_sofom_xxx" \
  -d '{"message": "What thresholds apply for my SOFOM?"}'

iFrame (30 minutes)

Embed the full interface. The fastest option. Works today.

Multi-Tenant Architecture

Each SOFOM client on your platform gets:

Isolated namespace: Their internal documents don't mix with other SOFOMs
Individual API key: Granular access control
Usage dashboard: Queries per day, indexed documents, tokens consumed
Configurable tier: Free, Starter, Pro, Enterprise

You as the platform get a master dashboard showing aggregated usage across all your SOFOMs.

The Cost of Inaction

CNBV fines for PLD non-compliance range from $500,000 to $5,000,000 MXN per infraction. A single fined SOFOM that blames your platform can cost you:

Reputational damage with the rest of your clients
Loss of trust in the regulated sector
Potential shared liability

Meanwhile, your competitor's platform that does offer PLD compliance tools will capture your most sophisticated clients — the ones who pay the most.

Real Case: Platform with 600+ SOFOMs

A leading SOFOM software platform in Mexico already integrated AI PLD compliance. Results:

Response time: From hours to seconds
Regulatory coverage: 17 documents, 2,861 indexed excerpts
Additional hires: Zero
Client satisfaction: SOFOMs report higher confidence in audits

See complete case study →

Next Step

If your platform serves SOFOMs and you want to evaluate PLD compliance AI integration:

Calculate your ROI: Interactive calculator — enter your SOFOM count and see real savings
Try the live demo: www.rooxai.com/en/pld — ask it anything about PLD
Assess your PLD risk: Free 3-minute assessment — diagnostic with personalized recommendations
Request a platform demo: Platform information — pricing, architecture, and integration timeline

We're onboarding 2-3 more platforms this quarter.

RooxAI is an AI studio that builds, deploys, and operates AI products for the regulated financial sector in Mexico and LATAM. Our first product is a PLD/AML compliance assistant for software platforms serving SOFOMs.