How fast is Roox live on my site?

10 seconds for the preview · 30 seconds to install. Paste your URL, Roox crawls your site, shows you the preview, then you paste a script tag before . No backend code, no SDK, no onboarding. Works on Webflow, Framer, WordPress, Shopify, Next.js, Astro, or plain HTML.

How does Roox learn about my site?

Paste your URL and Roox crawls your landing, pricing, FAQs, and docs. Extracts what matters, splits it into semantic chunks, embeds them, and stores them in a local database. Every answer it gives later is grounded in that content — with a citation to the exact fragment. Auto-recrawl weekly so it stays fresh.

How is this different from a traditional chatbot?

Old chatbots make you write scripts and decision trees. Roox reads your site. Old chatbots invent answers when they don't know. Roox cites the exact fragment of your own content or says 'I couldn't find that' — never invents. Old chatbots capture emails. Roox runs ROI calculators, sends Stripe links in chat, and books your calendar.

What about my data and visitor privacy?

Your conversations are yours. We don't use them to train models. We don't share them. No session recording, no mouse trails — only intent signals you approve. Phase 4 (cross-customer learning) is opt-in with fully anonymized data, only if you turn it on.

Does it work on any site (Webflow, Framer, WordPress, Next, Shopify)?

Yes. It's a script tag before . If your site renders HTML, Roox works. Tested on Webflow, Framer, WordPress, Shopify, Next.js, Astro, and plain HTML. No SDK, no backend on our side, no rewriting any of your stack.

How does Roox pricing work and how does it charge when a deal closes?

Free forever up to 100 conversations/month — no credit card. Starter $99/mo (2,000 conversations · Slack/HubSpot webhook). Growth $299/mo adds Stripe in chat and Google Calendar — when Roox closes a deal, we take 1% via your Stripe Connect. Pro $499/mo adds cross-conversation memory and automatic A/B testing. Enterprise from $2,999/mo with Gmail/Zoom/Twilio and mobile SDK.

By design, no. Roox only answers with content it extracted from your site, and cites the exact source as [1] to the fragment. If it doesn't have backup, it says 'I couldn't find information on that' — and captures the lead for your human follow-up. The opposite of a chatbot that improvises: if Roox can't cite, it doesn't answer.

Can I cancel or downgrade anytime?

Yes, anytime from your dashboard. No annual contracts, no cancellation penalty. If you cancel, Roox stays active until the end of the paid period. Upgrades and downgrades are instant. No surprise bills — flat monthly rate at every tier, we don't charge per resolution.

PLD/AML Fines for SOFOMs in 2026: Amounts, Causes, and How to Avoid Them

In 2025, Mexico's CNBV intensified supervision of SOFOMs (non-bank financial institutions) on PLD/AML matters. Fines aren't theoretical — they're real, frequent, and can reach $13.4 million pesos (~$670K USD) per violation.

If you're a CEO, compliance officer, or run a platform serving SOFOMs, this article gives you clarity on the risks and how to mitigate them.

Assess your risk now: Use our Free PLD Risk Assessment — 10 questions based on CNBV regulations.

PLD/AML Fine Amounts for SOFOMs

Fines are set in UMAs (Mexico's standard measurement unit). In 2026, 1 UMA = $113.14 MXN (~$5.65 USD).

Violation	Fine Range	Equivalent MXN (2026)
No PLD/AML program	10,000 - 100,000 UMAs	$1.1M - $11.3M
Late ROI/ROIP reports	5,000 - 50,000 UMAs	$565K - $5.6M
Incomplete KYC files	2,000 - 30,000 UMAs	$226K - $3.4M
Untrained personnel	2,000 - 20,000 UMAs	$226K - $2.2M
No designated compliance officer	5,000 - 50,000 UMAs	$565K - $5.6M
General CNBV regulation non-compliance	Up to 100,000 UMAs	Up to $11.3M

Important: Fines are per violation. A SOFOM with multiple compliance gaps can face accumulated penalties exceeding $20 million pesos.

The 8 Most Common Causes of Sanctions

Based on public CNBV and UIF resolutions, these are the most frequent reasons SOFOMs receive fines:

1. Late ROI/ROIP report submissions

2. Incomplete or outdated KYC files

3. Failure to identify Politically Exposed Persons (PEPs)

4. Missing annual training

5. Nonexistent or outdated compliance program

6. No monitoring against LFPIORPI thresholds

7. No international sanctions list verification

8. Insufficient unusual operation documentation

How SOFOM Platforms Are Reducing Risk with AI

Software platforms serving SOFOMs (like SIAC, TASF, or Giro26) are uniquely positioned to offer integrated PLD compliance tools.

What AI can automate today:

Instant regulatory queries — AI trained on LFPIORPI, CNBV rules, and UIF guidelines
Automatic sanctions list verification — OFAC, SDN, UIF, and PEPs in real-time
Smart threshold alerts — Continuous monitoring against LFPIORPI Art. 17
Automated ROI/ROIP generation — Days to minutes
Deadline reminders — Expiring KYC, pending training, report deadlines

See it in action: Try the RooxAI PLD Assistant live — ask any real regulatory question.

Are You a SOFOM Software Platform?

If your platform serves multiple SOFOMs, offering integrated PLD compliance is the strongest competitive advantage in 2026. Learn how the integration works — including API, embeddable widget, and revenue sharing model.

Questions? Email us at armando@rooxai.com or schedule a demo.